Downtown Dallas Summer Music Series
About the Downtown Dallas Music Series
The Downtown Dallas Music Series is a live outdoor concert series activating Main Street Garden with performances from emerging and established local artists. Produced by The Creatives Factory in partnership with Downtown Dallas Inc., the series brings together music, culture, and community in the heart of the city.
As Dallas prepares to welcome thousands of international visitors during the 2026 World Cup, this series will transform downtown into a vibrant gathering place where residents and travelers alike can experience the energy and creativity of the Dallas music scene.
Through this series, we aim to elevate local artists, create meaningful cultural experiences, and connect brands with audiences in an authentic and memorable way.
Sponsorship Opportunities
By partnering with the Downtown Dallas Music Series, your brand will have the opportunity to:
• Showcase your brand in front of engaged audiences in the heart of Downtown Dallas
• Align with a vibrant cultural experience celebrating local music and community
• Support emerging Dallas artists and the growth of the city’s creative economy
• Gain visibility through digital promotion, on-site branding, and community engagement opportunities
• Be part of the energy surrounding Dallas as the city welcomes global visitors in 2026
Sponsorship Levels
1
Title Sponsor
$25,000
“Downtown Dallas Music Series Presented by [Brand]”
Benefits
-
• Naming rights for the entire series
• Largest logo on all event marketing
• Logo on stage banner and step-and-repeat
• Brand mentioned in all media and PR
• Vendor activation booth every week
• Social media promotion from The Creatives Factory and Downtown Dallas Inc
• Inclusion in email marketing campaigns
• Opportunity to address audience from stage
• Logo on video recap content
BONUS
-
Brand exposure extended into
Downtown Dallas Arts & Music Festival (DDAMF) promotions.
2
Series Partner
$10,000
Benefits
-
• Prominent logo placement on series marketing
• On-site vendor booth at all events
• Logo on stage signage
• Social media promotion
• Mention in press releases
• Brand mentions during stage announcements
BONUS
-
Cross promotion opportunities with DDAMF audience.
3
Featured Night Sponsor
$5,000
Sponsor one themed night.
Example
Latin Night presented by [Brand]
Benefits
-
• Logo tied to specific event theme
• Vendor booth for that evening
• On-stage acknowledgment
• Social media promotion that week
• Logo on digital marketing for that show
Great options:
-
• Pride Night
• Latin Night
• Diva Night
• 90s Night
• Modern Pop Night
4
Community Partner
$2,500
Benefits
-
• Vendor booth for one event
• Logo on website and digital flyer
• Social media mention
Best for
-
Local restaurants
-
Beverage brands (non alcoholic)
-
Local startups
-
Fitness brands
5
Vendor Activation
$750 (entire 7 Tuesdays)
$250 per event
Includes
-
• 10x10 vendor space
• Ability to sell products or promote services
• Brand listing on event website
• 2 staff credentials
Perfect for
-
Food vendors
Local retail brands
Pop-up experiences
6
Cross Promotion Package
(Custom High Value)
For brands sponsoring the
Downtown Dallas Arts & Music Festival.
Upgrade opportunity
Extend sponsorship visibility into the Downtown Dallas Music Series during the World Cup weeks.
Includes
-
• Stage recognition during concerts
• Additional vendor activations
• Social media promotion
• Brand integration across both events -
This gives sponsors multi-week exposure instead of a single event.
Contact us: (214) 868-2181
Custom Sponsorship Opportunities
We understand that every brand has unique goals. In addition to our standard sponsorship packages, we are happy to work with partners to create custom opportunities that align with your marketing objectives.
From featured brand moments during the series to curated audience experiences, giveaways, or digital promotion, we can collaborate on creative ways to integrate your brand into the Downtown Dallas Music Series in a way that feels natural, engaging, and memorable.
If you’re interested in exploring a custom partnership, we’d love to start the conversation.
Why Partner With Us?
Your sponsorship helps us create a live music experience that brings people together, supports Dallas artists, and activates one of the city’s most important public spaces.
With Dallas hosting multiple matches during the 2026 FIFA World Cup, the city will welcome thousands of international visitors and fans. The Downtown Dallas Music Series positions partners at the center of this energy—creating opportunities for brands to engage with both local audiences and global travelers in an authentic cultural setting.
Together, we can celebrate the creativity of Dallas while creating memorable experiences that connect music, community, and brand partnerships in the heart of the city.