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Every Great Artist Is Like a Machine Made of Gears
Building an artist career takes more than great music. The Artist Machine is a framework we've developed at The Creatives Factory to help artists see the bigger picture: the different parts of the music industry that work together to build a strong, sustainable artist career.


Building an artist career means navigating a lot of moving parts. You can have a great song, a strong brand, or a growing audience, but if the other pieces aren't working together, it's difficult to build the complete career your music deserves.

IDENTIFY
Understand the gears that make up a successful artist career.

ASSESS
See which gears in your machine are strong, weak, or missing.

STRENGTHEN
Give the right attention to the right gears to strengthen the whole machine.
The Machine Only Works When the Gears Connect.



Understand the Machine
Foundations: The Artist Machine is a four-week program where we walk artists through The Artist Machine, breaking down the different parts of the music industry and working through each gear to help artists understand how they connect and what they mean for their own career.
Each week combines instruction, practical exercises, questions, and work to take with you between sessions. Over the four weeks, you'll work through all 10 gears of The Artist Machine and begin applying the framework to your own career.
4 WEEKS · 1 HOUR PER WEEK
Ready to get started?
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